About us

"We unearth your story; identify what makes you unique"

Nofiction is a different kind of media and communications consultancy.

We know what it’s like to be on the other side: Our founders have spent a combined 45 years writing and editing for newspapers and magazines on both sides of the Atlantic. They were inspired to start Nofiction after finding themselves on the receiving end of communications and PR for decades; they’ve seen it done right, but a lot of the time they’ve seen it done wrong.

We apply our journalistic knowledge to your organization — unearth your story; identify what makes you unique and what stories reporters and editors would be interested in telling about you. Then we’ll come up with a strategy to let the world hear those stories.

We take a broader approach to communications, building and managing your public image, and developing media relations campaigns. We help with internal communications and speechwriting. Whatever it is you need to help get your story out there, we can guide the process.

Alex Hannaford

Born in London, Alex cut his teeth in journalism on the South China Morning Post in Hong Kong and newspapers on the south coast of England before joining London’s Evening Standard as a feature writer and later commissioning editor. He has taught journalism at Kingston University in the UK, wrote and directed an award-winning animated short film about the death penalty (“The Last 40 Miles”), and co-wrote and hosted Dead Man Talking, a podcast series for Audioboom which won silver at the 2019 British Podcast Awards and reached #1 in the UK iTunes podcast charts.

Since moving to the US in 2003, Alex has written about the death penalty, crime, harsh sentencing, immigration and refugees, religion, culture and human rights issues for British GQ, The Sunday Times and Sunday Telegraph magazines, the Guardian, Esquire, The Atlantic, The Nation, and others.

He won the 2015 Media Award from the Texas Coalition to Abolish the Death Penalty and is a Fellow of The Dart Center for Journalism & Trauma at Columbia University. His latest podcast is “The Innocents,” about wrongful conviction, and his latest book, Lost in Austin, will be published by Dey Street / Harper Collins in 2024.

Alexandra Marvar

Alex grew up between a ski lodge and a racetrack in central Ohio. Early in her career, she was on staff at Jane magazine and, following Jane’s folding, a web/editorial permalancer at W and Vanity Fair. She has been published by The New York Times, The Washington Post, National Geographic, The Guardian, and elsewhere.

​​She studied photojournalism at the Salt Institute of Documentary Studies and has lectured on same at City College of New York, Savannah College of Art & Design, and her alma mater Vassar College. She is one of the founders of the Kingston, NY-based national arts non-profit O+ Festival and has served on the Board of Advisors for the Esopus Foundation.

Because we’re journalists, we know what works and what doesn’t. It’s instinctive. We can smell a crafty sales pitch a mile off. We believe a good story, well told, is all you need. Honesty. Plain English. No jargon. No corporate speak.